Feelter blog

Getting your media plan in order is always a top priority and there are many factors to consider. While there’s no doubt traditional advertising is still effective, it’s also time to make online video as an essential part of any marketing strategy. Consumers are spending more time watching videos than ever before with One-third of all online activity being spent watching video. This precious time is exactly what you’re after when compiling an advertising strategy and according to a Think with Google report, advertisers on prime time TV could have reach 56% more 18-49 year olds by simply advertising on Youtube. Although marketing dynamics are constantly evolving, these video trends are expected to hit it big in 2017:

Going live

Video content had been going strong on social media during the last few years with Facebook investing heavily in promoting such content and making video posts a clear priority over text. The next step is taking video live across several platforms such as the Facebook live option and Twitter’s connection to Periscope. A good way to integrate this feature to your brand could be a “behind the scenes” view of the offices or Live streaming events related to your business. It’s important to Live stream for at least 10 minutes and mention the brand throughout the segment as viewers will join randomly.

It’s all temporary

With Snapchat’s ad revenues expected to reach almost $1 billion this year, It be foolish to ignore this social app. Snapchat appeals to a younger target audience of 13-24 year olds with it’s fast pace of videos being shared for a limited time span and deleted afterwards. Snapchatters watch 10 billion videos per day and getting their attention with compelling stories, created especially for the app, will create an unmissable advertising campaign and draw in crowds that are less in tune with other marketing methods.

Moving in the background 

We usually tend to think of video marketing as an action being done on off sites like YouTube but video can also be an integral part of your brand’s website. The homepage is usually the first thing a potential customer will see so it has to be as interesting as possible to keep him around. By incorporating video in your web design as backgrounds, the site is given a fresh, dynamic feel that keeps the costumers coming back for more and provides a high-end, contemporary feel to the brand identity. 

Reading Vs. Hearing

Viewers tend to focus on informative videos that have an entertainment value to them as a great way to keep updated and learn about new products. The blend of an engaging visual and a quick, concise message is becoming one of the most successful ways to attract costumers. This might sound like a familiar mix but today’s aesthetic is dominated by completely different factors. Many viewers are in public spaces and are using multiple devices at the same time so they tend to view the videos without sound. That’s why using video tools that work well silently such as infographics has become so popular. 

360˚ video is going mainstream

With a steady rise in popularity from viewers and advertisers alike, you’ll soon be seeing these videos everywhere. It’s immersive, innovative experience has become so prominent that the percentage of people who viewed a 360˚ video was 28.81% higher than for the same video in a non 360˚ format and and double the viewers watched the video to 100%. With such amazing numbers, it’s a great opportunity for any business to show their product, take a tour of the store and tell a new story about the brand.

It looks like it’s going to be an exciting year for video marketing and we at Feelter will be following it’s change of trends bring you and your customers the most relevant information.  Stay in touch and we promise you won’t miss a beat!