How To Run Your Social Team Like a Newsroom


Advertising is a hard business to break into, especially in strategy. If you want a way in, the route can be risky. For me, that was taking an internship after graduation. But sometimes individuals break through; sometimes people out there get the full-time job offer. I was determined that the person who would break through would be me.

 Map out your editorial calendar like a magazine

During the planning phatse for every social brand, an annual editorial calendar of monthly/bimonthly/quarterly themes should be created. Identify compelling recurring content series to start with, and then have “story meetings” (i.e., brief the creative team) to explore what specific, relevant content needs to be produced each month. This has proven to be a great way to map out always-on content and brand campaigns while leaving room for any real-time opportunities.

“During the 8 months of A/B tests EasyClickTravel have experienced an almost 40% increase in sales by using feelter.” 

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We areAnd this is what we do

We believe in bringing the truth to customers
Today, when it comes to shopping, searching, booking and opinions, consumers have changed the rules of the game. They are relying more and more on social media. They are searching for the truth. And we believe the truth can serve brands (and people) far better than made-up reviews. That’s when we decided to listen to consumers and bring the truth to them, by creating feelter.
feelter is a game-changing tool that opens up to reveal the most relevant, un-manipulated wisdom of the crowd and brings it straight to your customers fingertips. So they never have to leave your page, your app or your store.
We’re about giving people the full picture
We believe in making brands more trustworthy & transparent
feelter is not about organizing reviews. Or about managing opinions to try and convince customers. feelter is about giving customers exactly what they are looking for all over social media – right inside your website. Helping create more engagement, building brand loyalty and trust, increasing conversion rates like never before.

We want to give people a new way to look at products

Powered by the truth

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Contact us and we’ll customize a perfect social wisdom meter for your online store.

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