Advertising is a hard business to break into, especially in strategy. If you want a way in, the route can be risky. For me, that was taking an internship after graduation. But sometimes individuals break through; sometimes people out there get the full-time job offer. I was determined that the person who would break through would be me.

 Map out your editorial calendar like a magazine

During the planning phatse for every social brand, an annual editorial calendar of monthly/bimonthly/quarterly themes should be created. Identify compelling recurring content series to start with, and then have “story meetings” (i.e., brief the creative team) to explore what specific, relevant content needs to be produced each month. This has proven to be a great way to map out always-on content and brand campaigns while leaving room for any real-time opportunities.

“During the 8 months of A/B tests EasyClickTravel have experienced an almost 40% increase in sales by using feelter.”