Marketing technology has evolved so rapidly, it can seem almost impossible to follow all the latest innovations. From AI-backed predictive analytics to automated customer service, MarTech tools have the potential to help you grow your business at any stage.
While MarTech might seem like a scary term, the good news is that these tools aren’t all that difficult to start using. In fact, most make marketers' lives a lot easier and don’t necessarily cost a large budget to begin using.
The only bad news, there are so many out there making it difficult to even give a proper overview! But if you’re not sure how to start building your MarTech tools stack, don’t sweat it. This article will run you through the top 5 tried-and-true MarTech tools all retail businesses should start using today.
A MarTech stack is a set of marketing tools that complement each other in order to help a company achieve its marketing goals. By choosing the right ones for their unique needs, businesses can improve:
Building a good MarTech stack can help you achieve any and all of these goals. The trick is to find the ones that work for you — that is, the ones that fit within your team’s existing flow. Below are 5 of the most useful MarTech tools and a few specific examples that work for companies of any size.
A CRM (Customer Relationship Management) tool keeps customer data organized and usable to improve leads and retention. It’s essentially a piece of software you use to track all interactions with customers — both existing and prospective. CRMs are some of the most complex MarTech tools and help both marketing and sales teams.
Chatbots have become incredibly common on almost any type of ecommerce store. Using AI technology to offer life-like interaction with customers, chatbots provide way more than simple customer service. They save customers time by retrieving helpful information, guiding them to the correct pages, and sending back useful analytics to marketing and sales teams.
UGC displays are a great way of exposing your prospective customers to all the great things previous users have had to say about your company. User-Generated Content encompasses pictures, product reviews, videos, tweets, and more. It’s essentially the sum of all the content that internet users produce that relates to your brand somehow. This type of content is invaluable to companies as it’s a source of social proof that can boost brand trust and conversion rates.
Retail businesses need a strong social media presence to grow their organic marketing. Using social media management software can save them a lot of time and energy that goes into planning, tracking, and managing social media campaigns. Using automation, these tools make marketers' lives easier and can even inform the way they plan future social media campaigns.
SEO is a cornerstone of organic marketing for any online retail business. By using the right MarTech tools, marketers can improve their SEO to help more people find their ecommerce store online. But the right SEO analysis tools go far beyond keyword research and provide support for all aspects of a well-developed SEO strategy.
Navigating the world of MarTech tools can be overwhelming. Fortunately, you don’t have to start using all the tools at once. The five tools we’ve outlined are some of the most beneficial for retail businesses. Consider adding them to your stack one by one, and you’ll be well on your way to optimizing your marketing for better results.
Want to create more trust for your brand using existing social proof? Try out Feelter’s easy-to-use MarTech tools today and see how you can leverage high-impact UGC to improve conversions for your ecommerce website.
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We believe in bringing the truth to customers
|Today, when it comes to shopping, searching, booking and opinions, consumers have changed the rules of the game. They are relying more and more on social media. They are searching for the truth. And we believe the truth can serve brands (and people) far better than made-up reviews. That’s when we decided to listen to consumers and bring the truth to them, by creating feelter.|
|feelter is a game-changing tool that opens up to reveal the most relevant, un-manipulated wisdom of the crowd and brings it straight to your customers fingertips. So they never have to leave your page, your app or your store.||
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We believe in making brands more trustworthy & transparent
|feelter is not about organizing reviews. Or about managing opinions to try and convince customers. feelter is about giving customers exactly what they are looking for all over social media – right inside your website. Helping create more engagement, building brand loyalty and trust, increasing conversion rates like never before.|