Feelter blog

Web design has always been crucial to the success of every retail site and there many design elements that are timeless. It’s good to plan a website that will always feel current but don’t forget to update it every once in a while a keep up with contemporary trends in order to enhance the visitor’s interest and increase sales. Here are some key factors to consider when updating your site’s design:
Responsive

With mobile driving over 56 percent of visits and earning over $1 billion on Black Friday, It has become pretty obvious by now that any good website must be responsive. This factor has been around for a while, but now it has become crucial for maximizing sales and should be regarded as a top priority. A good design is one that not only takes this into account, but thinks mobile-first. Make your layout, text and other key features designed to fit mobile devices and use what works best on small screens.

Reviews 

Visitors are very interested in information about the specific products they are looking for and a simple description simply won’t do. Of course, it’s important to deliver a good description, but a real user experience is a key factor. Customers want to learn the truth from people like them so they search for the most authentic voices, which they find at different social media platforms. Acknowledging these opinions and integrating them and other user generated content on your website with tools like Feelter will keep visitors on your site and give them all the information they need in a clear and concise way.

Fonts 

It’s true, the main purpose of every text is to give the user product details, but it’s also true that it doesn’t end there. Using fonts in a creative way can be a great practice for grabbing the viewer’s attention and directing it to where you want it to go. Large typography is quite common this past year and will continue to be because of how well it works on different screens and small, mobile screens in particular. Playing around with font sizes while keeping readability is an integral part of any good design and an easy way to go is  selecting a web-friendly typeface that scales and saves you the trouble of which size to choose.

Video

As we mentioned in our post about The Biggest Video Marketing Trends for 2017, Using current trends such as videos as a homepage background can provide a dynamic quality and make the customer stay longer, but using video shouldn’t stop there. Try to incorporate video as much as possible, with reviews and manuals at the product page, a feature video in the ‘about’ page and special clips created especially for holidays or sales. Videos are great on mobile and their popularity is always on the rise so that don’t get left behind in the wave of tomorrow.

Navigation

Having a lot of links on every page sounds like a good idea because it keeps the user interested, but all it really does is create clutter and make people feel overwhelmed. Placing less links that can really help in directing the customer to what he is looking for creates a sense of focus and allows him to concentrate and shop with ease. It’s better to have an additional step in the search than sees everything all at once, improving the site’s visibility without hurting conversion rate optimization.

Follow all these guidelines to plan a great website and remember to test them as much as possible.  A/B testing is a crucial skill for any design because it shows you what people really think and what works best in a test environment. Keep updating your design with different tools and remember, websites and their design can fun!